A chance interaction with a Hubble staff member over Instagram is what led to the fruitful alignment between GRØSS and Hubble Studio. When I first met Vince Ricci, founder of Hubble Studio, I knew he was a kindred spirit of getting shit done. Catching glimpses of how he operates, I could see he fully embodies the role of a fearless leader, actively establishing Hubble as a creative hub in Los Angeles. Ricci’s uncompromising yet hospitable work ethic infuses every person and square inch of the DTLA compound, including Hubble Studio, Hubble Clothing, Hubble Agency and Balanced Los Angeles. Hubble continues to grow, fostering a strong sense of community with impressive clientele while continuously evolving its offerings — and we're here for it.
Although Hubble has a few components/departments, what is the overarching mission of the brand?
The overall goal of Hubble is to create a vulnerable place for creatives. When someone feels completely vulnerable and seen, they tend to truly express themselves from their deepest desires without feeling the need to conform to what is trending or what's easily digestible at the moment. The photographers, directors and creators are the gatekeepers that ultimately lead culture. Being the home for creators keeps us at the forefront of what's coming next, and future creators aspire to be a part of the culture and magic that takes place here.
I've never steered away from that one goal: to be the best and to provide the best. Anything short of that is not a life worth living.
Billie Eilish for Vogue
shot at Hubble Studio
How does the team stay aligned and focused on achieving this mission?
Hubble is definitely not the easiest place to work for the uninspired or someone lacking ambition. We push to bring the best out of people. If you have a limit, we definitely show that you can move past that. With that being said, the people that make it out of the wash are the heart and soul of Hubble; they understand the culture and honestly believe in it. To push a culture/brand, you have to have true believers. With us, it's providing the best possible environment for creatives. It's all about finding people who have the tenacity and ambition to stick to the goal at hand.
Johnny Knoxville for GQ
shot at Hubble Studio
What are some of the most significant distractions, and how does leadership/staff handle these?
I think our greatest distraction is settling for anything but the best. Whether it's the service, performance or content — anything other than the absolute best does not work for Hubble or for me. But the overwhelming majority of people never believe in this mentality, so convincing staff, vendors and co-workers that this is the only way for us is the ultimate distraction. It's frustrating at times and can be discouraging, but I've never steered away from that one goal: to be the best and to provide the best. Anything short of that is not a life worth living.
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Published by: GRØSS in Visual