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Meet Lucas Beaufort: creator of HEART, a book and tour to honor 40 years of skateboarding

“You have to be doing 1,000 things. Always yes, that’s a good vision in life. Just say yes and then you can form and sculpt a project however you want. How can you live a life by saying no?”

In the vibrant world of skateboarding, where art meets asphalt, there's a man who hails from France named Lucas Beaufort, a jack-of-all-trades artist, who defies boundaries by pushing the limits of creativity both on and off the board.

“I started skateboarding when I was six and my mom put me on a board. I loved every bit of it. But she was tired of it after a while since I kept ripping my clothes from falling, and she had enough. So she put me in team sports.”

Then at 13, that spark reignited, and he found himself immersed in a world of endless possibilities. As Beaufort navigated life, he discovered that skateboarding was more than just a sport; it was a way of life, a source of inspiration, and a muse for his artistic pursuits. 



“It taught me everything I know really, how to speak English, how to travel the world, make friends, and see the world. There’s nothing like skateboarding for the culture. From the street fashion brands to the luxury brands, to the cinema industry, you can see so many things that are drawn from skateboarding. For 100 bucks you can get a board, you don't need a car, you can just go from your house and go anywhere.”  

"For 100 bucks you can get a board, you don't need a car, you can just go from your house and go anywhere."

Throughout his travels, Beaufort realized that skateboarding had a universal appeal, transcending cultural and geographical boundaries. It was a common thread that connected people from all walks of life, creating a sense of community and belonging.


Driven by a desire to capture the essence of the culture and being cooped up during quarantine, Beaufort embarked on an ambitious project: HEART, a book celebrating the iconic skate shops that have stood the test of time. Each shop featured in the book has a rich history, spanning decades of dedication to the sport, bringing together old and new generations of skaters and paying respect to the pioneers who paved the way. 



After the book launched, Beaufort embarked on tours visiting each shop featured. Going from Japan to Europe and now finally making his way to the USA. For a 10-stop tour celebration of the skate community, bringing together local skaters, over 250 total artists, musicians, and anyone else with an interested eye. With Pabst Blue Ribbon sponsoring each stop, what the nights have in store is unknown, but Beaufort can’t wait to see. 



“I want the whole city to come out, to have music, live artists. Just one night each, ten stops, I don’t want to plan too too much. We’re going to be at the shop from 6 to 9 pm and anything and everything can happen after that. I want to freestyle a bit. Let’s go eat together. The shop is just the starter of the night. I want the local skate scene to come out and to have a good time, but then also see what they are into, where they go, and to take me with them.” 



Beaufort's unwavering pursuit of his artistic passions, combined with his infectious energy and ability to connect with people, has allowed him to create a body of work that celebrates the essence of skateboarding and beyond. His journey is a testament to the power of following one's dreams, embracing change, and leaving an indelible mark on the world.

Catch Lucas at one of his stops over the next month where cold beers will be flowing from the loving support of PBR: 

  1. TENANT (Brooklyn) : April 12th 
  2. Humidity  (New Orleans) : April 23rd
  3. No Comply (Austin) : April 26th 
  4. Cowtown (Phoenix) : April 28th 
  5. 303 (Denver) : May 1st 
  6. Escapist (Kansas City) : May 4th
  7. Familia (Minneapolis) : May 7th 
  8. Antisocial (Vancouver): May 10th
  9. Atlas (San Mateo) : May 15th
  10. Pawnshop (Covina) : May 17th

Be sure to follow Lucas Beaufort on Instagram to stay in the know of each stop.



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PBR: The Place, Traverse City

By Grady Olson

Rain doesn’t fall here, but it’s misty; my glasses fogged up from the humidity and there’s sandal straps over people’s ankles with shorts on but a Patagonia fleece up top. This is my Traverse City, Michigan experience, hosted by Pabst Blue Ribbon. The lawn is constantly being watered by the sprinkler that makes a rainbow. Water is no issue here due to the Great Lake. Every stretch of grass is green, and the people ask how you’re doing and mean it.

Each room is designed to a theme at The Grand Traverse Motel. There’s the Arcade Room, Dive Bar, and Rec Room. I was in the Rec Room. All are filled with classic memorabilia that the PBR brand represents. Ice cold ones are kept stocked in the hidden mini fridge. An original Nintendo set is plugged into the TV that was taken from your grandma’s house. The whole motel fits into the traditional mindset of PBR with a single metal key to get into your room after checking in at the quaint lobby. 

You can see why PBR chose Traverse City — everything about it is up their alley. The burger joints, the pubs, the thrift stores, and even the grocery store all have their own unique style and welcoming charm. At night on the weekends, The Coin Slot Arcade Bar has live music on the roof, with The Little Fleet providing food trucks and ice-cold Palomas to help fight the heat. The scene’s a mellow one, a somber one, things tend to be like that here, slowed down like the lake’s tide coming up. The lake is almost always within two blocks of where you are in town. You can always walk down for a dip to cool off or stroll the canals looking at the boats.

I heard from a few locals that wintertime in Traverse isn’t necessarily where you want to be, temperatures drop below zero and an icy wind blows off the water. I have a feeling once that snow melts next summer, I’ll be coming back for more.

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GRØSS VOL. 3: Creature of Habit

VOL. 3: Creature of Habit focuses on the learned practices, traditions, or rituals that our contributors have adopted to help push themselves onward and upward. As a career goes from budding potential to garnering success, it’s important to look inward and stay true or make changes in order to achieve the dream.

Amber Vittoria
Art Miami Fairs
Dustin Klein
Ellen Rutt
Jillian Evelyn
Jonny Niesche
Matty Matheson
Murals In The Market
Mynxii White
Nick Monaco
Rainbow Kitten Surprise
Roger Gastman
Yung Jake


2 limited cover editions
8.5 x 11 in
128 pages
10 removable stickers
Assembled by hand with love